Coke Drones Sighted In Singapore

Coca-Cola Singapore embarked on a project (“Happiness from the Skies”) with Singapore Kindness Movement to bring cans of Coke each accompanied with a note of appreciation to more than 2500 construction workers in Singapore.

Insights

(1) In every campaign/ad, Coca Cola makes an effort to display a consistent brand identity, which reinforces and deepens consumers’ association of the brand with the concept of ‘Happiness’.

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