Doorbot Becomes Ring, A Home Security Solution That Also Greets Your Visitors

Wow got to get this!


After a successful crowdfunding campaign that raised $250,000 and a first-generation product that promised remote viewing of anyone coming to your front door over your home network, Doorbot is rebranding as Ring, and introduced redesigned hardware with more of a focus on home security, and a design that should help it better fit in with its surroundings and compliment existing house design choices.

Ring founder and CEO Jamie Siminoff admits that while Doorbot was mostly a success, it was also very much a first-generation product, complete with its own flaws and shortcomings, the feedback from which went into informing the design of Ring. Ring as a brand is designed to encompass more than just a telepresence solution for your front door; the intent was to create a company image that could apply to total home security, with a view to the future and connected home treatment of home protection.

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