The Build Something Better theme is being applied across other media and digital and traditional channels including Boeing recruitment, international air shows, videos and merchandise, Johnston said. It supports launch of the company’s latest “Innovation” videos. And it can be incorporated in Global Corporate Citizenship and STEM (Science, Technology, Engineering and Math) events and employee communications. An online style guide is available at brandcenter.web.boeing.com to help employees properly and consistently use the theme across all communications.
The new TV ads are running on the Meet the Press show on NBC,
as well as the CNN, MSNBC, CNBC, Bloomberg, Discovery, Military, History and Science channels in the United States. Digital outlets expected to carry the advertising include Facebook, Google and YouTube.
To view the five new “Build Something Better” TV ads, go to boeing.com/advertising. For an overall look at the campaign, go to buildsomethingbetter.com. To check out related merchandise in the Boeing Store, go to boeingstore.com.
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