Spotify Focuses On New Users By Giving College Students Half-Off Their Premium Subscription

TechCrunch

Spotify is making a land grab.

In a space that continues to fill up with competition from small startups and incumbents alike, Spotify is trying to acquire as many new users as possible with the launch of a 50 percent discount for college students.

The discount takes Spotify’s premium $10 subscription and slashes it in half, as long as the user is registered in any four-year, two-year or junior college in the country. SheetID will verify that these subscribers are, in fact, enrolled in school.

The idea here is to grab new users as quickly as possible, and worry about the money later. And eventually, without a doubt, Spotify will have to worry about the money.

Streaming music is an expensive business, which is why so many of these apps and services struggle to make money. Another reason they struggle is that big boys like Spotify and Pandora have already…

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