In their first annual global mobile data report, analytics firm Mixpanel reveals that Android is the originating platform for the lion’s share of app data generated from the top 15 countries as measured by active mobile usage. 64 percent of all the mobile data from the top 15 data generators came from Android devices, and only three of the top 15 have a primarily iOS-using population.
The top data producers are Spanish-speaking countries, Mixpanel found, and in countries with Spanish as their native tongue, Android is even more strongly represented, accounting for 74 percent of all data generated by apps. France, Japan and The Netherlands are the only three countries on the list where iOS has a clear majority, and only one country (Thailand) shows a pretty much even split between the two platforms.
App data usage obviously isn’t the only way to measure platform and app engagement, but it…
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