As airlines equip and battery life expands, more passengers expected to connect in the clouds
By Gregory Karp, Chicago Tribune reporter
Tech-savvy consumers have come to expect wireless Internet access in many of the places they go — from coffeehouses to McDonald’s to the public library. But aboard planes? That’s a different story.
Today, only about half of U.S. mainline aircraft — which excludes small regional jets — offer in-flight Wi-Fi service, generally at prices of $5 to $13. Even when it is available, only about 7 percent of passengers are logging on at 30,000 feet.Chicagoans, in particular, can be forgiven if they’re unfamiliar with in-flight Wi-Fi. Chicago’s dominant carrier, United Airlines, doesn’t offer Wi-Fi on any Chicago flights. The next-largest Chicago carriers,American Airlines and Southwest Airlines, have equipped only parts of their fleets with the pricey equipment needed to offer airborne Internet access. Nationwide, about 1,800 mainline aircraft out of a total of 3,500 are equipped with Wi-Fi, said Amy Cravens, a senior analyst at market research company In-Stat. So, the vision of the business traveler maintaining constant contact with the office while flying — or the leisure traveler tweeting, Facebooking or checking fantasy baseball stats in midair — has not been realized. But that’s soon to change. Sky-high Wi-Fi might finally be coming of age. United Airlines announced in recent months that it plans to begin equipping its entire fleet with satellite-based Wi-Fi offered by Panasonic Avionics Corp. United will start the project during the second half of this year and plans to complete it by 2015. United is the largest airline in the Chicago market, accounting for more than one-third of all passengers who use Chicago O’Hare or Midway airports. United opted to go with satellite-based Wi-Fi so all planes would be similarly equipped and could maintain connections across country boundaries, whether the planes were flying domestic or international routes, spokesman Rahsaan Johnson said. “We wanted a system that would work for customers no matter where they were in the world,” he said. The airline did not announce pricing. Last month, US Airways announced it was expanding its in-flight Wi-Fi provided by Itasca-based Gogo, far and away the largest provider. The airline, which has equipped about 60 percent of its fleet with Wi-Fi, said it will have 90 percent of its planes equipped by the end of 2013. “We’re not there yet, but we’re heading in the right direction,” Cravens said. “In the next couple of years, I think it’s going to be much more available than it is now.” Southwest Airlines, Chicagoland’s No. 3 carrier, has about 207 planes — about 37 percent of its fleet — equipped with satellite-based Wi-Fi. It’s provided by Row 44 Inc., which is based in California but has a large office in Lombard. “We’re equipping another of their planes every few days,” said Robbie Hyman, spokesman for Row 44. American Airlines has 328 planes equipped to offer wireless Internet, en route to its goal of 400 by the end of this year, which would raise the portion of its fleet with access from 67 percent to 82 percent. Delta Air Lines offers Wi-Fi on all its mainline planes and many of its regional jets.AirTran, now owned by Southwest, and Virgin America have equipped their entire fleets, and Alaska Airlines is almost completely outfitted. From a business standpoint, the installations might be coming none too soon. Airlines that have been slow to add Wi-Fi are losing small amounts of market share to those that offer it on most or all of their flights, said Henry Harteveldt, co-founder of Atmosphere Research Group. Customers won’t choose an Internet-enabled flight over one that has significantly better fares or flight times. But all else being equal, Wi-Fi can be a tiebreaker, he said. “Wi-Fi can be the cherry on the icing on the cake,” Harteveldt said. “That’s especially true for people who are in sales or consulting, where time literally is money. These guys want — and need — to be online.” Part of the reason for slow Wi-Fi rollout is that it’s expensive for airlines. While home Wi-Fi might only need a $50 wireless router, equipping a single plane with air-to-ground Wi-Fi capability can easily cost $100,000. Satellite-based systems, such as those offered by Row 44, can cost double that. It’s also costly and time-consuming to take a plane out of service to retrofit it with Wi-Fi equipment.